Dana von der Heide

Founder & Chief Commercial Officer, Parcel Perform

Dana is the Founder and Chief Commercial Officer of Parcel Perform, the leading carrier-independent parcel tracking SaaS platform with over 600+ carriers globally. Before founding Parcel Perform, the German-born entrepreneur and e-commerce logistics enthusiast gained her industry knowledge while being in global strategy and regional business development roles for international logistics companies in Europe and Asia. Previously an enthusiast of the Berlin-startup scene, she is now based in Singapore and shuttles between Parcel Perform’s offices in Singapore, Berlin, and Vietnam. Dana is also part of the distinguished eFounder Fellowship program by Alibaba, a network of international entrepreneurs and business leaders passionate about driving digital transformation.